Nugit: Moving past the whats and into the whys of analytics

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Analytics is undergoing another phase of transformation. Even the most seasoned marketers are finding it hard to keep up with the changing role of data and analytics. Today, some might even say the rise of Artificial Intelligence (AI) might just be replacing the role of the data analyst.

However, innovative adaptive marketers are still finding new ways and opportunities to stay ahead of the game. Marketing spoke to David Sanderson, founder and CEO of Nugit, who shared with us how marketers can embrace analytics, and to work hand in hand with technology to get the most out of it.

Read the full article from Marketing Interactive at